Martin Kornberger

Martin Kornberger received his PhD in Philosophy from the University of Vienna in 2002. Prior to joining EM Lyon he worked at the University of Technology Sydney as associate professor in design and management, and as research director of the Australian Creative Industry Innovation Centre; and at Copenhagen Business School as professor for strategy and organization. He is also a visiting professor at the University of Edinburgh Business School and a research fellow at the Vienna University of Economics and Business. His research focuses on the ideas that inform strategy practice and new organizational designs, with the aim to stretch the imagination of practitioners and scholars.

The quality and scope of his scholarship has been recognized on an international level. His research has been published in top tier journals including Organization Studies, Organization, Human Relations, Accounting, Organization and Society, Journal of Business Ethics, Strategic Organization, Theory, Culture and Society, Sociological Review, Urban Studies and many others. Besides he has published numerous book chapters and co-authored and edited ten books, including Brand Society (Cambridge University Press), Making Things Valuable (Oxford University Press) and Plan B (Murmann).

In a previous life, he co-founded the Sydney-based branding agency PLAY which has delivered brand strategies and experiences for clients including PricewaterhouseCoopers, ISS, MINI, Adobe, GlaxoSmithKline, Kellog’s, Subaru, Jaguar, The Sydney Opera House and others. Today, he applies his research for organizations such as Tetrapak, Deloitte, Deutsche Bahn and many others.


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