Jaekyung Ha is Assistant Professor of Strategy & Organizations. At the intersection of organization theory and strategy, the overarching objective of her research is to investigate why the same objective conditions are often perceived and evaluated very differently in both organizational and market settings. This includes investigation of when and why social valuations diverge from expectations and how such valuations generate different organizational strategies and market outcomes. She has pursued her research interest in various empirical contexts—including diamond industry, healthcare industry and entrepreneurial firms’ market entry. She earned her PhD in Management from MIT Sloan School of Management in 2016, with a focus on Economic Sociology. Before joining emlyon, she was a post-doctoral associate at Boston University Questrom School of Business.