For the most part, strategy, entrepreneurship, and innovation have been researched and practiced from a representational position. In this paper, we make a case for taking a performative turn. Strategists, entrepreneurs, and intrapreneurs are embedded-embodied actors who engage in material-discursive practices in their attempts at constituting phenomena. Overflows, which are inevitable given dispersion of agency, give rise to matters of concern for multiple stakeholder groups. Settlements between stakeholders are temporary, as phenomena will be de-constituted when constitutive arrangements change. Consequently, the projects and initiatives that strategists, entrepreneurs, and intrapreneurs undertake are best seen as ongoing journeys.
Raghu Garud, Joel Gehman, and Thinley Tharchen. 2017. Performativity as ongoing journeys: Implications for strategy, entrepreneurship, and innovation, Long Range Planning, 51(3): 500-509: http://www.sciencedirect.com/science/article/pii/S0024630117300596