New article by Jean-Luc Arregle in Journal of Management Studies.
A New Normal environment for business has emerged in the years after the 2008 financial crisis based on changes in economic, technological, demographic and sociopolitical factors. This combination of changes has created a New Normal environment for firms around the world with major implications for managers. It has resulted in an environment with new challenges and opportunities that are considerably different from what firms had to contend with in the years previous. These include technological changes that are expanding industry boundaries and enabling greater competition and coopetition, increases in nonrival goods that can be easily shared and are more characterized by disruptive innovation and increasing returns. In addition, monitoring technologies and communications have advanced rapidly, facilitating entry into remote markets, but also enabling government oversight of firms and individuals, as well as facilitating increased criminal activity against firms and governments. In this paper, we present these main changes that characterize the current New Normal business environment and highlight some key implications for strategy and management. Then, we present the nine articles in this special issue dealing with different dimensions of this new environment for firms. Subsequently, we outline some future research questions that could help to advance our knowledge of the New Normal environment and its implications for firms and management theories.
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